Bugatti is a byword for ultra-expensive, high-performance supercars. However, the upscale French company is now competing in a completely other race one that takes place in the skyline rather than on the track.
Bugatti is constructing its first residential tower in the center of Dubai, United Arab Emirates. The business is entering a rapidly expanding market for branded homes for the world’s ultra-wealthy, with the cheapest units expected to cost $5.2 million (£3.9 million).
Built by an increasing number of luxury companies, such as fellow automakers Porsche and Aston Martin, they usually provide opulent, fully furnished apartments with the company’s name or logo frequently displayed.
Bugatti is building its 43-storey Dubai tower in partnership with UAE-based developer Binghatti Properties. The most expensive penthouses in the Bugatti Residences By Binghatti building will include large, private lifts for the owner’s cars, so they can park them inside their apartments.
For many car or watch enthusiasts, it’s not just about owning the vehicle or the timepiece, but experiencing the brand in their everyday life through real estate,” says Muhammed BinGhatti, chairman of Binghatti Properties.
The buyer list for the Bugatti project includes Brazilian football star Neymar Junior and opera singer Andrea Bocelli, adds Mr BinGhatti. Neymar is said to have paid $54m for one of the penthouses.
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