These days, the headlines are dominated by conflict, climate change, and recession fears, making the world very insecure. However, for some people—the wealthy—things are going really well. The number of billionaires worldwide is rising, as is their wealth, despite the world’s unrest.
What will you do with all that cash? One indication of what the very wealthy are doing with their money is the growing tendency for the ultimate luxury experience. It’s an opportunity, especially for the travel and tourism industry.
There are more five-star hotels in Switzerland than any other category, a country that has long been known for its subtle refinement. Grand belle epoque palaces catering to a newly formed class of affluent, mostly English tourists were constructed in the early 20th century.
With their most recent renovations, those hotels now fulfil every request of their patrons. Gourmet restaurants, opulent spas, and designer rooms with expansive alpine views are all available. Some have “ski butlers” who transport visitors to and from the slopes, carry their skis, and even assist with bootputting. Important markets include China, South East Asia, the Gulf states, and the United States. Swiss hoteliers claim that American visitors, in particular, need the entire five-star experience, including room service that is available around the clock so that they can place late-night meal orders.
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