Virat Kohli is prepared to launch a new business endeavor in the sports industry. On Monday, Kohli announced a collaboration with sportswear company Agilitas Sports, following eight years as an ambassador for athletic wear brand Puma.
The Indian cricket player confirmed on social media that Agilitas and his personal lifestyle brand, “one8,” have partnered. After his eight-year contract with Puma ended, Kohli turned down an offer of Rs 300 crore, and he reportedly spent Rs 40 crore in one8’s relationship with Agilitas.
I thought this could become something big and of course I wanted to be a part of it when the offer came through and he (Ganguly) made me understand the force behind it, the manufacturing capabilities, the expertise that he has, and the kind of people that were going to come on board,” Kohli explained.
According to a Moneycontrol story, Ganguly stated, “The full deal will make Virat a minority shareholder in Agilitas.” Virat is not trying to find a way to get the Rs 300 crore he was let go. He sees enormous potential as a stakeholder in Agilitas and is in this for the long haul,” Ganguly continued.
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